In 2008, it was “all about you, the member.” In 2013, it’s all about “us” rich fatcats.

In 2008, it was “all about you, the member.”  In 2013, it’s all about “us” rich fatcats.  Arizona Federal also stopped advertising free ID Theft Recovery Service they once offered to all members in 2008.  Now, to get ID Protect, all members must pay $36 per year, even if they don’t want the ID Protect service.  Is this progress, Arizona Federal turning its back on the poor and underserved community?  What happened to the great social need?  Is this how Arizona demonstrates the commitment Arizona Federal has to its (rich) member-owners, not the poor ones, who some say it blames for its losses in 2008 through 2010, by abandoning them in 2013?

http://www.cutimes.com/2008/01/23/arizona-fcu-to-open-firstincity-ymca-branch

Arizona FCU To Open First-in-City YMCA Branch

By Jim Rubenstein

January 23, 2008

PHOENIX — Embarking on what it said is an “exclusive” and historic agreement, the $1.8 billion Arizona Federal Credit Union teamed up with the city’s YMCA organization last week to open the charity’s first on-premise branch combined with an anti-payday education venture.

“Arizona Federal is proud to partner with the YMCA to help deliver critical financial skills to the community in a partnership forged in response to a great social need,” said Ronald Westad, president/CEO of Arizona FCU.

The CU’s YMCA branch, officials said, will open in early March in Maryvale, a low-income, Hispanic neighborhood and is designed to provide an alternative to payday shops, proliferating in the area of west Phoenix.

Officials said more CU branches in other Phoenix area YMCA facilities may be opened later on along with financial education instruction in the centers.

An Arizona FCU spokesman said management of the Valley of the Sun YMCA, citing commonality with a non-profit CU, initially approached Arizona FCU about offering financial services to the community as well as a branch in the under-construction Maryvale Family YMCA Branch at 67th Avenue and Indian School Rd.

Valley of the Sun YMCA operates 16 locations in metropolitan Phoenix with 285,000 members. Arizona Federal has 223,000 members.

“The partnership mission will fill the need for affordable financial services and financial education” said Arizona FCU.

Separately, Arizona FCU said it is paying out $4 million in year-end dividend payments to its membership with the payout underscoring “the enviable position of Arizona Federal during a particularly difficult year in the financial services industry.” The payout demonstrates the commitment Arizona Federal has to its member-owners, said Westad.

Arizona FCU said also in 2008 it will be rolling out a suite of member business services, and has begun providing all members “with identity theft recovery service at no cost.” It also has started a new “It’s All About You” awareness marketing campaign.

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About Arizona Federal Credit Union Members United

Arizona Federal Credit Union Members United is a group of over 100 members and former members who care about our credit union being run fairly. The leadership of the credit union has failed to represent us properly by enacting a new and unnecessary, unavoidable, unconscionable, $3 monthly membership fee that we did not want. The members did not ask for this. Before implementing such a counter-productive fee, the proposal should have been put up for a vote to all the members to decide, so the will of the people is followed. The member-owners of Arizona FCU should not be taxed $3 monthly, simply for being a member. We want all the $3 monthly member fees refunded to all current and past members, the elimination of the fee going forward, and the elimination of the $25 rejoining fee. We are against any financial institution charging an unavoidable ongoing membership fee, simply for being a member. This is the wrong approach. Members and customers should be valued, not punished. We want to see Arizona FCU succeed, not fail. Imposing unfair policies that are detrimental to the long-run success of the credit union and detrimental to society should be abolished.
This entry was posted in angry members, principles, values, listening to members, profits and losses, Ronald L. Westad, underserved and tagged , , , , , . Bookmark the permalink.

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